{"product_id":"seiko-3803-7080-baby-morpho-2","title":"Seiko 3803-7080 ‘Baby Morpho’","description":"\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eThe watch\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eThis captivating Seiko 3803-7080, known as the 'Baby Morpho', is a true 70s icon. Its legendary iridescent dial shifts magically from deep blue to vibrant green under different light. The dial draws inspiration from the wings of the Morpho butterfly, creating a hypnotic effect enhanced by the dramatic faceted crystal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eThe watch is in very good original condition with an honest, unpolished case showing only light signs of careful wear over its 50+ years. The faceted crystal has some small chips at 11 o’clock, and some light scratches with the most noticeable one at 9 o’clock. It comes fitted with a period-correct stainless steel Bear strap, which fits the case shape and design perfectly. The day can be displayed in Japanese Kanji and English. The date wheel has aged to a slightly warmer tone over the years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eThis piece is a rare and undervalued gem compared to its 'big brother' the Superior Morpho. It offers wearable vintage art with one of Seiko's most extraordinary dials ever made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eThe quartz crisis\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eThe \"quartz crisis\" was a major turning point in the watch industry during the 1970s and 1980s, driven by the rise of quartz technology. Companies like Seiko led the way, offering watches that were more accurate, more affordable, and easier to maintain than traditional mechanical models.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan data-originalfontsize=\"11pt\" data-originalcomputedfontsize=\"14.666667\"\u003eWith the launch of the first quartz wristwatch, the Astron, in 1969, Seiko showed the world what quartz could achieve. Swiss watchmakers, known for their mechanical craftsmanship, were slow to react and lost much of their market share. The crisis forced the Swiss industry to restructure and helped shape a future where traditional watchmaking and modern quartz innovation could exist side by side.\u003c\/span\u003e\u003c\/p\u003e","brand":"Studio Tokei","offers":[{"title":"Default Title","offer_id":54115160228186,"sku":null,"price":975.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1532\/2714\/files\/IMG_7529.jpg?v=1778187374","url":"https:\/\/studiotokei.com\/products\/seiko-3803-7080-baby-morpho-2","provider":"Studio Tokei","version":"1.0","type":"link"}